With its Man Spring/Summer 2011 show, Tranoï brought a breath of contemporary fresh air to Men’s Fashion Week. A new venue at Showroom Parc Royal, new services, new designers, new ways of showing collections… In the fashion world, “The answer, my friend, is blowin’ in the wind.”
- A new service with Anil TukTuk providing an auto-rickshaw shuttle between Showroom Parc Royal and the Palais de la Bourse – a cool way of getting about in the heat of the summer.
- A new chill-out space in the garden of the Parc Royal, where visitors and exhibitors could have a chat and a breath of fresh air while comfortably installed in inflatable sofas by Blofield of Amsterdam.
- QR codes that with one click of your camera-phone called up exhibitors’ contact details and photographs of their collections. Just the thing for those with no time to stop…
- New designers, with up-and–coming figures like Omar Kashoura and Alani’s Jae Hwan Kim, already the focus of much attention.
- The Tranoï X Collection: a selection of 10 pieces made for the Tranoï show, documented via i-Pad technology providing a snappy and illuminating quote, photographs and a product video –and also the possibility of ordering via a touch-screen table.
- Technology again with the 3D fashion shoot in Tranoï Magazine No. 6, viewable through the 3D spectacles designed by Romain Kremer and engineered by Mykita. A Tranoï Magazine that was everything a magazine should be…
- Finally, memorable shows attended by journalists from across the world. Unforgettable even? Bernhard Willhelm’s certainly, which brought together 50 men – site foremen, rockers, musclemen, men with tattoos, men in gladiator-type kilts – in a dazzling, hyper-sexy, futurist tableau
And when the show is over, rediscover the collections and join the Tranoï community on line at www.tranoi.com.
Photos David Shama.
Omar Kashoura
Jae Hwan Kim for Alani
Tranoï X Collection
Romain Kremer & Mykita's 3D Glasses
La Forme Intercative wall
Bernhard Willhelm
TRADESHOW
