GROUND-ZERO is a creative fashion brand founded by brothers Eri and Philip Chu in 2008. The Hong Kong based duo believes that a good design house should be built on a solid foundation, and ‘Ground-Zero’ is the first step of their creative world. Ground-Zero is a literal translation of the designers' belief that everything has to start from ZERO, where possibilities are unlimited and anything is possible. ZERO could be anything. Their much-anticipated Fall/Winter 2016 collection feels very nineties with pops of color, popular movie references, prints and sporty touches mixed with a second hand store vibe and deconstructed details. Traditional embroidery references are applied on sporty silhouettes, turning this collection in the ultimate luxury streetwear.