TRANOÏ x NORDKRAFT

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For this Fall/Winter edition of TRANOÏ Paris: Women's, visitors and exhibitors from the entire world will discover the collaboration between TRANOÏ and NORDKRAFT, the concept store that embodies the best of Danish design.



NORDKRAFT is a concept store that invites you on a journey to discover all aspects of Danish design and lifestyle from furniture to fashion, jewellery to graphic art. It is a selection of contemporary design pieces thart respects the inspiration of its precursors such as Arne Jacobsen and Borge Mogensen, but also produces reeditions of these classical pieces.



This partnership aims to recreate the atmosphere discovered in the concept store. Warm and convivial, it's the so called "Hygge" that meets you when you enter NORDKRAFT. "Hygge" is a typical Danish word that is not subject to translation. It underlines the well-being and the sensation of happiness in every moment when you surround yourself with objects that inspire positivity.



This edition, TRANOÏ wanted to inject this "Hygge" feeling into its venues, to give a sense of well-being and serenity to its visitors. This is why many of its areas such as the TRANOÏ Club, TRANOÏ Bars and more are decorated by Camilla Schousboe, founder of NORDKRAFT, helped by the Normann Copenhagen brand. 



Discover the NORDKRAFT touch at our two venues, Carrousel du Louvre and Palais de la Bourse!



www.nordkraft.com



Instagram: @nordkraftstore