Four times a year during Paris Fashion Week, and twice a year during New York Market Week, the TRANOÏ fashion trade show takes place in prestigious venues and establishes a relationship between creativity and business. TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and progressive designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry. Our strict exhibitor selection makes our show what it is: a valuable source of truly different, international creativity and outstanding, high-quality talent.
The international spirit at TRANOÏ has allowed for the launch of a New York edition in 2015, opening the trade show to new markets.
Today, TRANOÏ’s portfolio of events is shared between Paris and New York, each city having its own womenswear, menswear and perfume trade show. Along with these events, TRANOÏ Paris also holds Preview, the womenswear pre-collections trade show, to allow designers to present their collections in advance of the season.
More than a commercial gathering, TRANOÏ features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion.
TRANOÏ Paris: Men's was launched as the male companion to TRANOÏ Paris: Women's in 2005, well before Paris Men’s Fashion Week was a stable fixture on the buying calendar. Today, TRANOÏ Paris Men is the premier men’s fashion trade show in Paris, presenting over 150 exhibitors each season.
Sourcing the very best avant-garde, street-luxury, contemporary and modern collections from around the world, TRANOÏ Paris: Men's represents some of the most sought-after and renowned brands.
An integral rendezvous on the Parisian fashion calendar since 2013, TRANOÏ Paris: Women's Pre-collections was created to meet the demands of an evolving market after the realisation that buying trends and consumer habits were dramatically shifting due to a variety of technological, socioeconomic and lifestyle influences in the last few years. TRANOÏ Paris: Women's Pre-collections not only takes advantage of the presence of international buyers in Paris for the men’s shows, but primarily for designers to show four collections each year as opposed to historically two main collections.
This increase of frequency injects fresh energy into the distribution line with more frequent and more regular deliveries into stores four times a year, which also allows for more flexibility in buyers budget.
Launched in Paris in January 2016, TRANOÏ Paris: Parfums aims to respond to the growing demand of unicity and customization in the fragrance offer, especially coming from the most prestigious boutiques and concept stores. TRANOÏ Paris: Parfums is a trade show within a trade show, taking place during the others TRANOÏ events in the same locations. This new event dedicated to the art of perfume, proposes a selection of niche brands carefully chosen by distinguished experts in this sector.
The flagship trade show in the TRANOÏ portfolio of events, TRANOÏ Paris: Women's is one of the most influential fashion rendezvous in the world. Representing over 650 exhibitors, TRANOÏ Paris: Women's prides itself on its strict selection process and high-standards of design and presentation. Covering the wide spectrum between ready-to-wear to jewellery, footwear, leather goods, hats, scarfs, sunglasses, jackets and swimwear from designers representing every continent, TRANOÏ Paris Women is one of the most diverse and truly international fashion trade shows in the world.
TRANOÏ New York
TRANOÏ New York is a boutique salon, introducing to North America the essence of a TRANOÏ show. Fusing the perfect blend of European aesthetics with fashion forward American looks.
TRANOÏ New York: Women's is a rendezvous to discover European womenswear brands desiring to enter the US market and also emerging American brands.
As in a concept store, products offer counts in different categories including ready-to-wear, accessories, footwear, jewellery and perfumes.
After the success of the Parisian edition, TRANOÏ New York: Parfums is launched in September 2016, alongside to TRANOÏ New York: Women's.
As in Paris, buyers can appreciate a selection of Haute Parfumerie brands, carefully chosen by renowned professionals.
Respecting TRANOÏ identity, the New York trade shows take place in a famous and central venue, The Tunnel, the former nightclub, a symbol of New York culture.