In Bed With yOu was founded in Florence in 2015 by Claudio Lai and Gigi Aterini as an intimate exploration of softness, memory and everyday rituals.
What began with a series of handmade printed reversible cashmere beanies slowly evolved into a wider universe of knitwear, ready-to-wear and textile accessories shaped by tactility and emotional detail.
Rooted in Italian craftsmanship, the brand moves between intimacy and refinement, where prints become fragments of stories and garments are designed to be lived in gently, slowly and closely.
Each piece reflects a quiet dialogue between texture, colour and feeling, crafted with care, softness and a sense of tenderness that defines the world of In Bed With yOu.
