0fr. Tokyo is a cultural hub connecting Tokyo and Paris. At Tranoï Tokyo on September 25, it curated a Parisian-inspired café lounge and pop-up showcasing art books, zines, and fashion goods. The collaboration continued with a TRANOÏ TOKYO × 0fr. pop-up at International Gallery BEAMS WOMENS, which drew a wide audience — marking a successful extension from B to B to B to C.

Founded by designer Takumi Yuge, Adult Oriented Records is a Tokyo-based label known for its refined selection of ’80s– ’90s Japanese city pop. Its nostalgic yet stylish vibe has captivated many in the fashion industry.

Universal Music showcased its original fashion label, U/Music, along with BRAVADO and RS No.9, two fashion brands rooted in music culture, at a booth next to the Dolby Atmos lounge where visitors experienced immersive sound. The company also created exclusive TRANOÏ TOKYO staff T-shirts featuring a chip in the sleeve tag that allowed visitors to download a curated playlist.

At TRANOÏ TOKYO, we celebrated the richness of French creativity by welcoming GAUCHERE and JEANNE FRIOT as special guest brands. GAUCHERE is known for its refined, minimalist tailoring and a modern vision of feminine elegance, while JEANNE FRIOT is an emerging label recognized for its experimental approach and strong commitment to sustainability. Presenting their Fall/Winter 2025 collections, both brands joined TRANOÏ TOKYO for the first time and showcased their creations in specially designed exhibition spaces.

To mark the launch of TRANOÏ TOKYO, we collaborated with Marilyn Fitoussi, globally renowned for her styling work on Netflix’s hit series Emily in Paris. She created the exhibition’s signature visual identity, bringing her distinctive, iconic and bold styling to life. The exhibition also showcased, exclusively for industry professionals, a selection of original “must-have” looks inspired by seasonal trends.

A hat brand founded in 2019 by Nobuki Hizume, based in Paris. It is distinguished by unique pieces that merge traditional French craftsmanship with his own identity and vision. In 2019, he became the first Japanese hat artisan to receive the prestigious “Meilleur Ouvrier de France (Best Craftsman of France)” title. For its debut exhibition in Japan, the brand chose TRANOÏ TOKYO and participated as the first guest of honor.