Editorial Installationby Clémence CAHU
Clémence Cahu, founder of CAHU and an art director working across the worlds of magazines and advertising, will be present in Tokyo to unveil the editorial installation “What’s in the Bag?”
Curated through her own perspective, the installation features a selection of items from exhibiting brands imagined as the contents of a CAHU bag. Through a series of editorial-style scenes inspired by different moments and situations, the project explores how a bag can become more than a simple accessory.
Rather than presenting CAHU bags as mere products, the installation highlights them as objects that reflect the lifestyle, personality, and values of the people who carry them.

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What's in the bag? 01

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