Temple Magazine signs the A/W 25-26 campaign for TRANOÏ PARIS
For its A/W 25-26 edition at Palais Brongniart, TRANOÏ PARIS welcomes Temple Magazine.
The multidisciplinary platform, founded in 2018 by Anaïs Allias and Margaux Salarino, has established itself as a key player on the contemporary art scene and is now leading the artistic direction of the Parisian fashion trade show.
Known for their bold and eye-catching collaborations (Festival de Hyères, Camper, HEAD - Genève, (LA)HORDE, ddp...) and their yearly magazine highlighting emerging talents, Temple explores the intersections of art, fashion, design, and new technologies. This inclusive approach, where young creators mingle with established artists, perfectly resonates with Tranoï’s spirit, renowned for its expertly curated selection of both recognized and emerging brands.
This artistic synergy is visually expressed through a captivating campaign, embodied by the mysterious figure of a woman with long, flowing hair. This symbolic character, created using AI, roams through the show's universe like a guiding presence, unveiling the diversity and energy of exhibiting brands along her journey. Through motion design and an immersive graphic identity, this collaboration transforms our halls into a unique experience, where every visitor becomes part of a dynamic visual narrative.
Join us to discover this creative alliance and meet 150 French and international ready-to-wear, accessories, and lifestyle brands from March 6 to 9, 2025, at Palais Brongniart.
Interview - Temple x Tranoï
What inspired you to collaborate with Tranoï for this edition?
Our collaboration with Tranoï stems from the convergence of our respective universes. What particularly inspired us was the quality of the cutation of brands at the show, which demonstrate high standards and innovative creativity. Temple Magazine shares Tranoi's desire to promote know-how and support young emerging brands, while highlighting established players in the sector.
This edition is also an opportunity for us to strengthen the links between our editorial line and a major fashion event. By placing innovation and encounters at the heart of our collaboration, we aim to create a genuine dialogue between brands, designers and visitors.
How would you describe the DNA of this collaboration in a few words?
This collaboration is based on a harmony between our aesthetic and philosophical visions. The “A Winter Sunset” project is a natural outcome of this, and one that came together very naturally. It revolves around three main themes: mystery, lightness and immersion.
How did you come up with the idea of the mysterious woman?
The camapign for Tranoï Paris this March 2025 is composed of a series of images generated by artificial intelligence, a process our creative studio uses regularly. We're always keen to experiment with new technologies in order to come up with unique visuals.
The idea of the mysterious woman is directly linked to the concept of the avatar. By hiding her face, we allow visitors to project themselves into this enigmatic figure, symbolizing the immersive experience offered by the show. This silhouette with its long, flowing hair embodies an imaginary visitor to the Palais Brongniart, a thread linking the different stages of the exhibition.
She guides visitors through the space, revealing a universe rich in creativity and innovation, while sublimating the brands and highlights of the event. This visual approach invites visitors to take a poetic stroll through the show.
Have this season's trends influenced your creative process?
The trends had a significant impact on our creative process. In particular, we were inspired by the color palettes proposed at the Première Vision Saison Couleurs seminar for Autumn-Winter 2025/26. We selected three colors from this seminar and combined them with the campaign's visuals.
It was essential for us to maintain consistency between the campaign's aesthetic and contemporary expectations, while preserving our artistic freedom to create a unique experience.
What is Temple Magazine's mission in the fashion world? Where does your interest in the field come from?
Temple Magazine occupies a singular place in the world of fashion, it is a space for free and experimental expression. Our mission is to shed light on new generations of creators: young graduates, designers, photographers, stylists or set designers. We are committed to creating original collaborations between emerging talents and established players, in order to offer singular content.
We see our role as that of creative directors, orchestrating encounters between different profiles to give life to hybrid and contemporary projects. In a fluid, hybrid way, we approach fashion as an object of reflection, inviting us to question clothing beyond its functional or aesthetic aspect.
Temple Magazine creates spaces of expression where young talents can dialogue with established players, constantly redefining the contours of contemporary fashion.