Trend 2: Jewels

Jewels, and Women

This season at Tranoï, the jewelry offering stands out for its strength and singularity, led by creative minds whose vision is deeply rooted in today’s world. Here are three brands to keep an eye on.

Anicet — A Soulful Touch

It’s her second time at Tranoï, but for the past five years, Elia Pradel, founder of Anicet, has been developing her own language around upcycled jewelry. By sourcing materials from jewelers’ deadstock, she gives new life to forgotten pieces—like this vintage signet ring transformed into a delicate ear ring. Staying true to the links and chains that define her brand’s DNA, and to recycled silver, her signature material, she now allows herself to introduce precious stones such as agate and carnelian, bringing a touch of color to her creations. Convinced that jewelry transcends mere decoration to become a medium of communication, Elia is delighted that upcycling has finally entered the mainstream, and that her pieces are now valued for their aesthetic appeal above all. Upcycling has simply become one more piece of information.

MAM — A Vision of the Future

“We’re always thinking about what the future will look like, and what the civilization of the future would want to wear.” That’s how Anthya Tirado, cofounder and creative director of MAM, describes her brand. Founded in 2014 in Barcelona, MAM—short for “mother”—approaches jewelry as a form of wearable art, an adornment that highlights the body. Like futuristic ornaments, MAM pieces wrap around an ear, decorate a nose or nail, or encircle the neck—and they’re a hit. After openings in Barcelona and Paris, the brand now plans to expand to Mexico and Italy, and is launching a line of handbags. Continuing its ornamental aesthetic, these soft leather bags are designed to follow the body’s curves, blending seamlessly into the silhouette like a cybernetic extension.

Florence Moorhead — Jewelry for All

A unique vision and creations for everyone—that’s what Florence Moorhead brings to the table. After honing her skills alongside Elie Top at Lanvin, and later designing jewelry for Givenchy under Riccardo Tisci and for Saint Laurent with Hedi Slimane, she has developed a universe that blends gothic and Victorian inspirations with sharp, clean lines. This powerful mix resonates with the art scene and with musicians like Damso and SCH, who are fans of her bold, character-filled pieces. This season, the designer delves deeper into her archaic creative vein with a “castle-core” phase—a medieval influence visible in her chain harnesses. The O ring, one of her signature pieces, returns this season in a thumb ring version, adaptable for both men and women—one of Florence’s key values being to create jewelry beyond gender, but never without style.