Shruti Sancheti is an award-winning fashion designer and board member of the Fashion Design Council of India, celebrated for redefining Indian contemporary design over the last 18 years. An alumna of I.N.I.F.D., L.A.D. College, and Nagpur University, her creative journey blends deep academic training with a passion for indigenous crafts.
Founder of her eponymous label, Shruti Sancheti has captivated audiences at prestigious events such as Lakme Fashion Week and Amazon India Fashion Week. Her collections reinterpret traditional design motifs through innovative techniques, offering timeless sophistication for the modern woman. Her work retails through premium stores across India and internationally on leading e-commerce platforms.
A passionate advocate for Indian textiles, Shruti works extensively with handloom clusters nationwide, contributing to projects like Reinvent Benares and Textile India. She has showcased her designs globally at platforms including the BRICS+ Fashion Summit (Moscow), Hong Kong Fashion Week, and Who’s Next, Paris. A testament to this commitment: handlooms are part of the creative heart of her Nagpur headquarters, where her design team collaborates closely with artisans to preserve authenticity in every piece.
Her retail presence includes a flagship store at Kala Ghoda, Mumbai, featuring collections that celebrate restrained opulence and craftsmanship, alongside a Delhi store near Delhi University catering to a younger, design-conscious audience. Beyond design, she mentors emerging talent through initiatives with Liva and Femina, and collaborates with the Textile Ministry on craft development.
Shruti’s clientele includes renowned Indian celebrities such as Kareena Kapoor Khan, Sonam Kapoor, Anushka Sharma, and Alia Bhatt, reflecting her label’s influence and widespread appeal. Recognized with awards from Femina, Times of India, VCA, Astitva, and FICCI, she continues to champion sustainable fashion rooted in India’s rich heritage.
Country
India