Colors AW 26-27

An expressive Color palette that enriches narratives

Color range developed by Première Vision 

The AW 26-27 season’s color range unfolds across 24 shades organized into six groups of four, including two metallics. Designed as a powerful storytelling and branding tool, it helps collections stand out in a saturated market.

• The darks (deep browns, khakis, rich reds, and blues) revisit blacks, balancing monumental depth and mystery.

• Pigmentary electroshocks: Electric blues and intense tones that break the monotony of winter and reawaken the classics.

• The desaturated neutrals, increasingly prominent: No longer mere basics, these tones emerge as creative foundations that embody modern romanticism.

• The unexpected cool tones: Yellows, pale greens, and icy turquoises bring a daring freshness to winter palettes.

• The pinkish and orangey beiges: Delicate yet bold, these tones evoke a sense of well-being, skin, and intimacy in an urban and structured register.

• Sophisticated neutrals complete the palette with understated luxury: precious ochre yellow, bronzed khaki, and burnished browns—colors that honor the inherent beauty of materials.