Key Autumn-Winter 26-27 Trends

Trends decoded by Première Vision

Key messages shaping the Autumn-Winter 26-27 season

Autumn–Winter 26-27 unfolds within a socio-cultural landscape defined by a multipolarization of styles and consu mption patterns, giving rise to increasingly diverse audiences that are becoming ever harder to define. In this fragmented context, the season explores new forms of connection— creative, emotional, cultural, and technological bridges that are set to shape the future of fashion.

Connecting, seeking solutions that unite: humans and their environment, nature and technology, the digital and the physical, the archive and the future, the individual and the collective. Rather than opposing these dimensions, the season invites us to explore their interconnections and the spaces where they enrich one another—unlocking new possibilities.

Grounded in strong values and a deep commitment to sustainability, durability and safety, the season embraces solutions driven by new technologies and innovation to adapt to the industry's evolution, while also exploring connections across diverse sensory-based approaches.

The collections in turn adopt bold narrative forms—both controlled and spontaneous—designed to forge the connections needed to inspire the creative and sustainable strategies of tomorrow.